Today Google released its Open-Source web browser,
Chrome (BETA) for Windows:
Chromium is the
Open-Source Browser project powering Chrome.
The first thing we notice is that Chrome does not have a menu bar or a
status bar at the bottom. It just has a Tab bar, a search/location bar
and a favorites bar. This has two consequences: 1) it leaves more
real-estate for applications and most-importantly 2) it looks very much
like a desktop environment of its own, especially when the window is
maximized. This is really slick!
Chrome shows the direction ahead. Google is aiming at providing a
desktop platform for
Rich
Internet Applications (RIA) that does not really need a desktop
environment under it. All this really needs is the kernel of an OS to
access the underlying hardware.
So in effect, Google is not initiating a browser war but a desktop war
for the web.
Many people think that Microsoft will crush it just like it crushed
Netscape but the main difference between Google and Netscape back in
1995 is that Google has comfortable revenues outside the browser to
survive forever and can even pay to get its browser preinstalled on PCs
and MACs.
Google Office-like applications do not work very well today because of
weaknesses and limitations of the current browsers, especially
limitations from Internet Explorer that Microsoft is not willing to
remove in order to prevent RIA to become a threat to its own Office
suite. This is the reason why Google is coming out with Chrome. Google
applications on Chrome will work as well as Microsoft-Office on PCs.
While offline, our work will be saved on the local PC and will
synchronize automatically when the PC comes online again.
The massive adoption of RIA by software vendors, with Google support,
will render the underlying Operating System a commodity. The underlying
OS will then become irrelevant and could become the free and
Open-Source Linux, or at least its kernel.
The execution of this strategy does undermine Microsoft both for the OS
and Office. The success of this strategy will require that Google
executes well on it and that Microsoft ignores or denies it like IBM
denied the power of the PC in 1985 letting the way for Microsoft to
become the dominant predator.
Microsoft has no choice but to react by providing on/offline
applications using either its proprietary RIA framework (aka
Silverlight) or by
improving standards support on Internet Explorer. Microsoft will have
to provide better applications than Google to keep getting revenues
from it. This will depend on Google applications feature set and
quality. If Google, and other vendors', applications do get the minimum
required feature set and reliability, Microsoft will have no other
choice than getting better at generating revenues from advertising to
compete against Google.
Mozilla and Firefox can continue to grow if Google Chrome plays with
standard which is in Google best interests because Google gets revenues
from advertising, not software. By allowing Firefox to continue to
exist, and fund it as they do, Google will avoid Microsoft antitrust
woes while getting more support from web application and Open Source
developers.
At the very least and in the short term this will lead to better web
browsers and probably more standard compliant web browsers and
hopefully the wide adoption of
SVG
for which Chrome Beta already has
(limited)
support. IE should now be pressed to implement SVG.
Chrome is the most serious threat Microsoft has ever faced to its very
business model. This is gonna be interesting :)